Hi, I’m Peiyi
I turn complex problems into easy flows using data to know what’s true and empathy to know what matters.
When I’m OOO, you’ll find me running, vibe coding the next version of this site, plane watching, or picking recipes that turn out to be a little beyond my actual cooking skills.
40% of users finished onboarding and never came back. The problem wasn’t friction — it was education, so personalized feature highlights replaced step-through tours.
Tailoring coaching to a partner’s own initiatives ran through spreadsheets and email. A content management system let HR teams build and launch their own campaigns.
Users who finished a game tended to quit the app instead of exploring more. Rebuilding the exit page around recommendations put the next game two clicks away.
Roblox was easy to play but hard to coordinate in — chat was plain text with no room for expression. Reactions gave players a way to communicate without typing.
