2020 brought about the COVID-19 pandemic, which forced us to adapt to hybrid Zoom meetings as a new way of working. However, the current App was not initially designed for hybrid meetings, causing technical issues and communication challenges, and users have to pay more attention to do extra efforts to achieve an ideal meeting experience. But what if we don’t?
To deeper understand the current pain points of a variety of users, I conducted a series of interviews with various hybrid meeting users to gain insight into the scope of the obstacles that they face.
The interviews were structured around several key questions designed to provide a detailed understanding of users' experiences with hybrid Zoom meetings. See Report Here
To deeper analyze users’ feedback, I visualized each individual’s answer and overlaid all the graphs. By doing so, I was able to identify common inflection points, which provided valuable insights into current pain points.
After visualize the experience flow of using hybrid zoom meeting, I was able to locate the current users’ pain points, which encapsulated the major challenges and needs users to face from the hybrid Zoom meeting experience
Online participants, feel hard to draw attention from the in-person group since the zoom App always runs in the background and is ignored.
Facial expression and body movement help us to express our ideas better. However, in the online meeting situation, we need more interactions to ease the downside.
Facial expression and body movement help us to express our ideas better. However, in the online meeting situation, we need more interactions to ease the downside.
While I conducted the interview several interviewees shared their experiences of needing to resort to third-party apps to send DMs in regular meetings. This drew my attention, and I wondered if the chat feature and other engagement tools have been ignored by the current Zoom platform.
In order to address my question, I conducted another series of user interviews with a focus on the chat and engagement tools available on the current Zoom platform. This approach helped to validate my inquiry and gain a thorough understanding of users' expectations regarding interaction features.
The current chat box makes it impossible to get notifications in time. The initial and the second user interviews reflected that people do use the chat box feature a lot, but the current feature does not push any notifications to users, and users need to swipe back to the zoom window to check frequently.
The reaction feature on Zoom is great, but it’s hard to navigate. During user interviews, it was mentioned that some users love sending reactions on Zoom because it creates a sense of engagement and bridges the distance between participants. However, the current placement of the reaction feature on the bottom bar of the UI makes it difficult to send a quick reaction when needed.
Zoom window always runs in the background, making it easy to forget about engagement. Most of the time when we use an App we pay 100% attention to it, but Zoom is a unique case since users tend to keep the app running in the background while giving a presentation/ sharing ideas. However, without any visual cues to remind them of ongoing meetings when no screen-sharing is in progress, they often forget to check in with their team and drop engagement.
With the surprise I noted, I broadened the scope of the design prompt as I realized that the hybrid Zoom meeting experiences amplified the fundamental problem of the platform's lack of optimized engagement features. As a result, I pivoted the project idea towards designing engagement features for the current Zoom platform rather than solely for hybrid meetings.
When I began the design phase of this project, I outlined three key metrics for success: capturing attention effortlessly, enhancing communication, and complementing the Zoom environment. By focusing on these objectives, I aimed to address the fundamental engagement challenges that arise when utilizing the Zoom platform.
Then, I drew inspiration from the concepts of "Dynamic Window" and "Floating Videos," focusing on the floating video box within the current Zoom platform. I identified this feature as a tremendous opportunity to attain our design objectives, despite it being underutilized.
Before starting the final design, I wanted to present the key features in the prototype to users and conduct some user testing to validate the designs to ensure it was meeting the goal. And within the feedback, I changed some details of the design and revised some of the features’ priorities.
Like: The quick reaction feature, it's really useful, especially when attending lectures
Dislike: The green stroke outside the box is too eye-catching, it feels like too many things going on.
Like: the new way to send DMs, it’s more intuitive and will less likely to send to the wrong recipient.
Dislike: Would need to have a optimized feature for group chat situation, when there is multiple participants in the meeting.
Like: the consideration for minimizing view, and also keep the high frequently used buttons.
Dislike: the reading space might be too small when there are multiple incoming messages.
Please reach out to me for further details of the project.